Many people are interested in the payback period of a self-service car wash. In this article, we will tell you not only about this, but also about important details that affect payback.
Location. We have already written that the best location for a self-service car wash is in the parking lots of the mall, where there is a constant flow of locals + visitors to the mall who come from all over the city. This is a win-win situation and, of course, the number and flow of customers will directly affect the payback period.
Exterior design of the car wash. This is perhaps the most important component of a modern facility, especially for our mentality in a highly competitive environment. Let’s take an example of a car wash located in a shopping mall. The first thing you will be asked is what it will look like and asked for a visualization. The mall will never allow you to open a self-service car wash in the economy version, which has a simple appearance and is likely to be covered with corrosion in a year. Believe me, it happens. The self-service car wash should be bright, with a special decor, stylishly illuminated at night and, of course, practical for operation. We tested various materials and concluded that composite is ideal for these purposes. You get a bright and visible object, a metal structure protected from chemicals, hot zinc corrosion and corrosion. High-income customers come to these self-service car washes, which allows us to increase the car wash check.
You can focus on which cars go to the old format gas stations and which go to the top gas stations
Equipment of the car. The payback period also depends on the equipment. Of course, no one says that you need to set up 6 posts in the maximum configuration in a village with 15 thousand people. But if you open a car wash in a big city, you have to be competitive, namely
8 car wash programs
payment by bank cards
a mobile application that attracts at least 30% of customers according to statistics
The equipment should be based on the right protection and technology. And here you will need to understand the details in order not to be deceived.
Marketing. A properly implemented marketing strategy will significantly reduce the payback period. Discount cards, where the percentage of discount changes automatically depending on the frequency of washing. Congratulations on holidays or bad weather, when an SMS comes and the client receives, for example, 20 UAH for car washing only on that day. The “wash more often” campaign, which counts how many times a person washes their car in a month and motivates them to wash their car even more often. Drawing discount cards on Instagram or Facebook – all this is available in our franchise. And we are ready to take over the entire process of business development, which you can find out from our managers. We will tell you more about the WASH and CAR franchise in our next articles.
So, let’s break down the average payback of a self-service car wash into the classic 6 posts. It is: 2.5 years if the car wash is located in a residential area of the red line with an average traffic of 250 cars per day. And 1.5 years if the car wash is located in a shopping mall with an average traffic of 500 cars per day with the correct design of canopies, professional equipment, 8 programs, banking equipment, a mobile application and the WASHER CAR loyalty system.
Opening a car wash in an economy format with outdated technologies that will require re-equipment or additional investments in a year can significantly increase the payback period several times, provided that competition will only increase.
Контакты: